FKF unveils multi-million dollar broadcast deal with Startimes
NAIROBI Thursday, November 26, 2020: The Football Kenya Federation Premier League that is set to start this Saturday will be beamed live on Startimes. This after the Chinese Pay Television provider was today unveiled as the top tier league’s official broadcast partner in a 1.1 million dollars per year in a 7-year deal.
The sponsorship deal which will include the transmission of Betking Premier League matches, 30 Betika Super League matches, and friendly matches of the Kenya National team, Harambee Stars is worth 1.1 million dollars for the first three years and will icrease by five percent on the fourth year before opening up for re-negotiation in its sixth year ahead of the final seventh year.
Speaking at a press conference to announce the partnership, Hanson Wang, Startimes CEO said that the company has progressively kept its vision as to be the most affordable pay television platform.
Startimes will be broadcasting the Football Kenya Federation Premier League on BTV channel 172 on Terrestrial (decoder) platform and 463 on the satellite platform.”
“We are committed to seeing the success of the Betking Premier League and are looking forward to mutually beneficial collaboration with the federation, teams, players, media and other key partners where each one of us will be called upon to take Kenyan football to the next level,” Wang said.
FKF President Nick Mwendwa thanked Startimes for their support towards Kenya’s football at a crucial time noting that football in Kenya has has a tough three years without a media partner but now clubs can have a sigh of relief with this partnership,” Mendwa said.
We have yet marked another important milestone today in Kenyan football by launching a broadcast sponsorship for the Betking Premier League which will go a long way in encouraging competition in our top leagues particularly the BetKing Premier League which will go a long way in improving the standard of football and even help improve the economic incentive of the game.”Mwendwa continued.
Under the deal, each participating club will take home a 10 million grant per year.
Amid strict Covid-19 containment regulations that prohibit the presence of fans at any league match, football lovers will now be required to pay only Ksh 299 to access league matches on their Startimes decoder or Ksh 499 on satellite platform. The matches will also be available on the Startimes mobile phone application.
Nine matches have in the meantime been lined up in the first round of the BetKing Premier League which will kick off with a match pitting AFC Leopards against Tusker at the Nyayo Stadium at 3 pm.